Principal photography began on 7 June 2013 and was shot in and around Hyderabad, Coorg and Mysore till mid April 2014. Vinod handled the film's cinematography and Prawin Pudi edited the film. Harsha Vardhan wrote the film's dialogues, while Anup Rubens composed the film's music. The film was made with a budget of ₹280 million. They resemble Chaitanya's deceased parents, who died because of a mistake committed by him in his childhood.
The plot features a wealthy businessman, Nageswara Rao (Nagarjuna), attempting to bring a young couple together resembling his deceased parents and the elderly Chaitanya's (Nageswara Rao) attempts to bring the businessman and a doctor together. The film is set in various time periods, over the course of a hundred years up until 2013, and deals with the concepts of rebirth and eternal love.
The film stars Akkineni Nageswara Rao, Nagarjuna, Naga Chaitanya, Shriya Saran and Samantha Ruth Prabhu.
Us) is a 2014 Indian Telugu-language fantasy- drama film written and directed by Vikram Kumar, and produced by the Akkineni Family under the Annapurna Studios banner.
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